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Plugins

Scroll Depth Tracking – Google Tag Manager Implementation with jQuery

If you have a blog, content site or single page site chances are you will be interested in understanding how far the users go through your pages. That additional insight of how users consume your content can be achieved by … Read More

Adding additional functionality to a WordPress website via Functionality plugin

Traditionally, adding new functions to extend the functionality of a WordPress site is achieved by adding the code snippets to the active theme’s functions.php file. That approach proves working but there are a few drawbacks. First of all, if the … Read More

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Recent Posts

  • Segment Implementation Deep-dive [Part 1]: Architecture and Tracking Plan June 20, 2025
  • Test, Don’t Guess: Data Analytics and Paid Ads for Faster PMF March 28, 2025
  • How AI is Reshaping Digital Marketing Analytics March 21, 2025
  • Beyond Automation: The Rise of AI Agents in Service Businesses March 14, 2025
  • GA4, Server-Side Tracking, and the Future of Web Analytics March 13, 2025

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