For years, marketers have relied on cookie-based tracking and client-side analytics to measure campaign performance. But with rising privacy regulations (GDPR, CCPA), browser restrictions (Safari ITP, Firefox ETP), and ad blockers, traditional tracking is more and more unreliable. The biggest … Read More
GTM.js – What does the Google Tag Manager script actually do?
Google Tag Manager (GTM) is a powerful tool that allows website owners to easily add and manage marketing and analytics tags on their website without having to modify the website’s code directly. By using GTM, website owners can track events, … Read More
Calculate time between two string timestamps with Vanilla JS and RegEx
When dealing with the dataLayer, you are presented with the challenge that variables are returned as either strings or numbers. This is particularly an issue when calculating the time between events is required and all you have to work with … Read More
Data Normalization Made Easy With GTM
In data collection and analysis, there is a well-known saying: garbage in > garbage out. Read what a recent Google Tag Manager Update brings to the table to improve data quality through normalization. What is data normalization? Normalization is typically … Read More
Google Analytics + Google Tag Manager – Advanced Concepts
When it comes to data collection and tag management, there are a few platforms and tools that stand out and Google Analytics and Google Tag Manager is definitely the most widely adopted combination. I’ve been using the two extensively for … Read More
Custom HTML Tags Sequencing in Google Tag Manager
Tag sequencing is a feature available in Google Tag Manager for quite a while, being introduced for the first time back in 2015. In a nutshell, tag sequencing enables you to specify tags to fire immediately before or after a … Read More
iFrame Video Interactions Tracking with jQuery and Google Tag Manager
What is an iframe? Here is a definition from TechTerms.com – An iframe (Short for inline frame) is an HTML element that allows an external webpage to be embedded in an HTML document. Unlike traditional frames, which were used to … Read More
Google Tag Manager – Native Scroll Depth Tracking – Merkle|Periscopix Blog
I’ve been writing about scroll depth tracking an on a few occasions now on my personal blog, but I have also got an article up on the blog of the company I work for – Merkle|Periscopix. Below, you can see … Read More
*Update* Scroll Depth Tracking – Google Tag Manager native implementation
Since the introduction of the Scroll Depth Tracking – Google Tag Manager native solution which included the introduction of a new trigger that natively handles the scroll depth tracking, a few bugs have been spotted. The trigger has no working … Read More
Scroll Depth Tracking – Google Tag Manager native implementation
*Update* There are a few known bugs to consider before going further with this implementation. Take a look at this post. Page Depth Tracking is one of the essential things you should implement to gather a better insight of how … Read More
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