How AI is Reshaping Digital Marketing Analytics

I first shared this article on Capital.bg in Bulgarian, and am reposting it here on my blog in English. In an era where marketing budgets are scrutinized more than ever, the ability to extract meaningful insights from data has become … Read More

Beacon API – Parallel Tracking in Google Ads

The Beacon API has always been quite a handy technology when it comes to analytics and diagnostics, but browser support was always a major drawback (mainly due to Safari). I’ve talked about not-so-recent-now Safari update in this post which allowed … Read More