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How to exclude internal traffic from Google Analytics. WordPress – Google Tag Manager setup

When analysing your website data, one important thing to consider is what data is relevant for you and what is not. Excluding the data generated by developers or website administrators makes a lot of sense, as what they usually do … Read More

How to manually add Google Tag Manager to a WordPress website

What is Google Tag Manager? Simply put, Google Tag Manager is a user-friendly solution that allows you to add and maintain HTML/JavaScript snippets that send data to third-parties, on your website or mobile app. Instead of adding multiple scripts on … Read More

Adding additional functionality to a WordPress website via Functionality plugin

Traditionally, adding new functions to extend the functionality of a WordPress site is achieved by adding the code snippets to the active theme’s functions.php file. That approach proves working but there are a few drawbacks. First of all, if the … Read More

Using YouTube Data API v3 to get channel data and store it in a database

Once the script that would get data from a certain YouTube channel worked (more details here) there were a few modifiations done in order to make it function in a way that would meet the requirement of automated influencers reach … Read More

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Recent Posts

  • Google Analytics Measurement Protocol Implementation – Tips & Tricks September 30, 2019
  • Batching features in the Google Analytics APIs July 26, 2019
  • Calculate time between two string timestamps with Vanilla JS and RegEx January 24, 2019
  • Data Normalization Made Easy With GTM October 10, 2018
  • Quality Assurance in Web Analytics September 23, 2018

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