Google Analytics 4 (GA4) introduces the Measurement Protocol v2, a significant upgrade from its predecessor in Universal Analytics (UA). While the Measurement Protocol has long been a powerful tool for sending data from external environments like kiosks or CRM systems … Read More
Batching features in the Google Analytics APIs
Sending HTTP requests in a batch – a small hidden feature of the Google Analytics APIs that does not get the attention it deserves. In this blog, I’ll walk you through the feature and showcase how to make your code … Read More