Navigating through GA4’s data collection process is pivotal in tapping into insightful user data while ensuring utmost privacy. This blog dips into the intricacies of GA4’s data collection, exploring methods to avoid unintentional collection of personal information and introducing simpler … Read More
Mastering GA4: The Essential Audit Guide
In the ever-evolving digital world, data drives decisions. With Google’s launch of Google Analytics 4 (GA4), businesses have access to more granular, event-based insights than ever before. However, with great power comes great responsibility. Ensuring that your GA4 setup is … Read More
Google Analytics Measurement Protocol Implementation – Tips & Tricks
The Measurement Protocol is one of Google Analytic’s many useful features that extends the capabilities of the platform. The feature allows developers to execute HTTP requests from external environments using the protocol to build and send hits to GA’s servers. … Read More
Batching features in the Google Analytics APIs
Sending HTTP requests in a batch – a small hidden feature of the Google Analytics APIs that does not get the attention it deserves. In this blog, I’ll walk you through the feature and showcase how to make your code … Read More
Data Normalization Made Easy With GTM
In data collection and analysis, there is a well-known saying: garbage in > garbage out. Read what a recent Google Tag Manager Update brings to the table to improve data quality through normalization. What is data normalization? Normalization is typically … Read More
Google Analytics Architecture – A look under the hood to explore APIs
Google Analytics is a really powerful and feature rich platform, which provides you with a wide-range of reports straight out of the box. Simply adding the JavaScript snippet with the tracking code on your pages fuels a growing list of … Read More
Safari update – Edge cases tracking without compromising UX
Tracking form submissions, pdf downloads, virtual pageviews etc, sometimes can become a bit problematic and the data collected not always accurate. That is because on some occasions the user is redirected to another page too quickly and the request to … Read More
