Batching features in the Google Analytics APIs

Sending HTTP requests in a batch – a small hidden feature of the Google Analytics APIs that does not get the attention it deserves. In this blog, I’ll walk you through the feature and showcase how to make your code … Read More

Data Normalization Made Easy With GTM

In data collection and analysis, there is a well-known saying: garbage in > garbage out. Read what a recent Google Tag Manager Update brings to the table to improve data quality through normalization. What is data normalization? Normalization is typically … Read More