For years, marketers have relied on cookie-based tracking and client-side analytics to measure campaign performance. But with rising privacy regulations (GDPR, CCPA), browser restrictions (Safari ITP, Firefox ETP), and ad blockers, traditional tracking is more and more unreliable. The biggest … Read More
AI in Marketing and Analytics: It’s Not Replacing Us, It’s Empowering Us
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Mastering GA4: The Essential Audit Guide
In the ever-evolving digital world, data drives decisions. With Google’s launch of Google Analytics 4 (GA4), businesses have access to more granular, event-based insights than ever before. However, with great power comes great responsibility. Ensuring that your GA4 setup is … Read More
Google Analytics Measurement Protocol Implementation – Tips & Tricks
The Measurement Protocol is one of Google Analytic’s many useful features that extends the capabilities of the platform. The feature allows developers to execute HTTP requests from external environments using the protocol to build and send hits to GA’s servers. … Read More
Data Normalization Made Easy With GTM
In data collection and analysis, there is a well-known saying: garbage in > garbage out. Read what a recent Google Tag Manager Update brings to the table to improve data quality through normalization. What is data normalization? Normalization is typically … Read More
Google Analytics + Google Tag Manager – Advanced Concepts
When it comes to data collection and tag management, there are a few platforms and tools that stand out and Google Analytics and Google Tag Manager is definitely the most widely adopted combination. I’ve been using the two extensively for … Read More
iFrame Video Interactions Tracking with jQuery and Google Tag Manager
What is an iframe? Here is a definition from TechTerms.com – An iframe (Short for inline frame) is an HTML element that allows an external webpage to be embedded in an HTML document. Unlike traditional frames, which were used to … Read More
Google Analytics Architecture – A look under the hood to explore APIs
Google Analytics is a really powerful and feature rich platform, which provides you with a wide-range of reports straight out of the box. Simply adding the JavaScript snippet with the tracking code on your pages fuels a growing list of … Read More
Google Tag Manager – Native Scroll Depth Tracking – Merkle|Periscopix Blog
I’ve been writing about scroll depth tracking an on a few occasions now on my personal blog, but I have also got an article up on the blog of the company I work for – Merkle|Periscopix. Below, you can see … Read More
Scroll Depth Tracking – Google Tag Manager native implementation
*Update* There are a few known bugs to consider before going further with this implementation. Take a look at this post. Page Depth Tracking is one of the essential things you should implement to gather a better insight of how … Read More
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