I first shared this article on Capital.bg in Bulgarian, and am reposting it here on my blog in English. In an era where marketing budgets are scrutinized more than ever, the ability to extract meaningful insights from data has become … Read More
AI and Automation in Marketing: From Spreadsheets to Strategy
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Mastering GA4: The Essential Audit Guide
In the ever-evolving digital world, data drives decisions. With Google’s launch of Google Analytics 4 (GA4), businesses have access to more granular, event-based insights than ever before. However, with great power comes great responsibility. Ensuring that your GA4 setup is … Read More
iFrame Video Interactions Tracking with jQuery and Google Tag Manager
What is an iframe? Here is a definition from TechTerms.com – An iframe (Short for inline frame) is an HTML element that allows an external webpage to be embedded in an HTML document. Unlike traditional frames, which were used to … Read More
Safari update – Edge cases tracking without compromising UX
Tracking form submissions, pdf downloads, virtual pageviews etc, sometimes can become a bit problematic and the data collected not always accurate. That is because on some occasions the user is redirected to another page too quickly and the request to … Read More
Applying Data Mining Techniques to Identify Musical Instruments
A case study based project which was part of a Data Mining unit at Bournemouth University, BSc (Hons) Computing degree. Background: A training dataset that contained numerical features extracted from short audio clips of two musical instruments playing simultaneously. Each data instance … Read More