In the ever-evolving digital world, data drives decisions. With Google’s launch of Google Analytics 4 (GA4), businesses have access to more granular, event-based insights than ever before. However, with great power comes great responsibility. Ensuring that your GA4 setup is … Read More
iFrame Video Interactions Tracking with jQuery and Google Tag Manager
What is an iframe? Here is a definition from TechTerms.com – An iframe (Short for inline frame) is an HTML element that allows an external webpage to be embedded in an HTML document. Unlike traditional frames, which were used to … Read More
Safari update – Edge cases tracking without compromising UX
Tracking form submissions, pdf downloads, virtual pageviews etc, sometimes can become a bit problematic and the data collected not always accurate. That is because on some occasions the user is redirected to another page too quickly and the request to … Read More
Applying Data Mining Techniques to Identify Musical Instruments
A case study based project which was part of a Data Mining unit at Bournemouth University, BSc (Hons) Computing degree. Background: A training dataset that contained numerical features extracted from short audio clips of two musical instruments playing simultaneously. Each data instance … Read More
