When we started working with Nexo, it wasn’t that they lacked data – they had too much, and none of it was consistent. Different teams had built their own data pipelines over time: marketing scripts here, mobile SDKs there, backend … Read More
GA4 Data Redaction – Clean PII in a simple way
Navigating through GA4’s data collection process is pivotal in tapping into insightful user data while ensuring utmost privacy. This blog dips into the intricacies of GA4’s data collection, exploring methods to avoid unintentional collection of personal information and introducing simpler … Read More
Google Analytics Architecture – A look under the hood to explore APIs
Google Analytics is a really powerful and feature rich platform, which provides you with a wide-range of reports straight out of the box. Simply adding the JavaScript snippet with the tracking code on your pages fuels a growing list of … Read More