In data collection and analysis, there is a well-known saying: garbage in > garbage out. Read what a recent Google Tag Manager Update brings to the table to improve data quality through normalization. alternative content for browsers which do not … Read More
Quality Assurance in Web Analytics
In web analytics, the quality of the collected data matters. In order to do good analysis, you first have to trust the data that you are analysing. The way to avoid data quality issues is to enforce the right processes … Read More
Beacon API – Parallel Tracking in Google Ads
The Beacon API has always been quite a handy technology when it comes to analytics and diagnostics, but browser support was always a major drawback (mainly due to Safari). I’ve talked about not-so-recent-now Safari update in this post which allowed … Read More
Google Analytics + Google Tag Manager – Advanced Concepts
When it comes to data collection and tag management, there are a few platforms and tools that stand out and Google Analytics and Google Tag Manager is definitely the most widely adopted combination. I’ve been using the two extensively for … Read More
Custom HTML Tags Sequencing in Google Tag Manager
Tag sequencing is a feature available in Google Tag Manager for quite a while, being introduced for the first time back in 2015. In a nutshell, tag sequencing enables you to specify tags to fire immediately before or after a … Read More
iFrame Video Interactions Tracking with jQuery and Google Tag Manager
What is an iframe? Here is a definition from TechTerms.com – An iframe (Short for inline frame) is an HTML element that allows an external webpage to be embedded in an HTML document. Unlike traditional frames, which were used to … Read More
Google Analytics Architecture – A look under the hood to explore APIs
Google Analytics is a really powerful and feature rich platform, which provides you with a wide-range of reports straight out of the box. Simply adding the JavaScript snippet with the tracking code on your pages fuels a growing list of … Read More
Safari update – Edge cases tracking without compromising UX
Tracking form submissions, pdf downloads, virtual pageviews etc, sometimes can become a bit problematic and the data collected not always accurate. That is because on some occasions the user is redirected to another page too quickly and the request to … Read More
Google Tag Manager – Native Scroll Depth Tracking – Merkle|Periscopix Blog
I’ve been writing about scroll depth tracking an on a few occasions now on my personal blog, but I have also got an article up on the blog of the company I work for – Merkle|Periscopix. Below, you can see … Read More
*Update* Scroll Depth Tracking – Google Tag Manager native implementation
Since the introduction of the Scroll Depth Tracking – Google Tag Manager native solution which included the introduction of a new trigger that natively handles the scroll depth tracking, a few bugs have been spotted. The trigger has no working … Read More