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Google Analytics Measurement Protocol Implementation – Tips & Tricks

jsnSeptember 30, 2019Google Analytics, Tracking Solutions0 Comments

The Measurement Protocol is one of Google Analytic’s many useful features that extends the capabilities of the platform. The feature allows developers to execute HTTP requests from external environments using the protocol to build and send hits to GA’s servers. … Read More

Batching features in the Google Analytics APIs

jsnJuly 26, 2019Google Analytics0 Comments

Sending HTTP requests in a batch – a small hidden feature of the Google Analytics APIs that does not get the attention it deserves. In this blog, I’ll walk you through the feature and showcase how to make your code … Read More

Calculate time between two string timestamps with Vanilla JS and RegEx

jsnJanuary 24, 2019How-To's0 Comments

When dealing with the dataLayer, you are presented with the challenge that variables are returned as either strings or numbers. This is particularly an issue when calculating the time between events is required and all you have to work with … Read More

2018 – A full calendar year in Digital Analytics

jsnJanuary 9, 2019Uncategorized0 Comments

Since graduating and getting straight into Digital Analytics mid-2017, I’ve been constantly growing and learning the various technical and business aspects of the field. 2018 was my first full calendar year at Merkle|Periscopix and as we do with everything, I … Read More

Data Normalization Made Easy With GTM

jsnOctober 10, 2018Google Analytics0 Comments

In data collection and analysis, there is a well-known saying: garbage in > garbage out. Read what a recent Google Tag Manager Update brings to the table to improve data quality through normalization. What is data normalization? Normalization is typically … Read More

Quality Assurance in Web Analytics

jsnSeptember 23, 2018Tracking Solutions0 Comments

In web analytics, the quality of the collected data matters. In order to do good analysis, you first have to trust the data that you are analysing. The way to avoid data quality issues is to enforce the right processes … Read More

Beacon API – Parallel Tracking in Google Ads

jsnSeptember 13, 2018Tracking Solutions0 Comments

The Beacon API has always been quite a handy technology when it comes to analytics and diagnostics, but browser support was always a major drawback (mainly due to Safari). I’ve talked about not-so-recent-now Safari update in this post which allowed … Read More

Google Analytics + Google Tag Manager – Advanced Concepts

jsnAugust 8, 2018Tracking Solutions0 Comments

When it comes to data collection and tag management, there are a few platforms and tools that stand out and Google Analytics and Google Tag Manager is definitely the most widely adopted combination. I’ve been using the two extensively for … Read More

Custom HTML Tags Sequencing in Google Tag Manager

jsnJuly 7, 2018Tracking Solutions0 Comments

Tag sequencing is a feature available in Google Tag Manager for quite a while, being introduced for the first time back in 2015. In a nutshell, tag sequencing enables you to specify tags to fire immediately before or after a … Read More

iFrame Video Interactions Tracking with jQuery and Google Tag Manager

jsnJune 8, 2018Tracking Solutions0 Comments

What is an iframe? Here is a definition from TechTerms.com – An iframe (Short for inline frame) is an HTML element that allows an external webpage to be embedded in an HTML document. Unlike traditional frames, which were used to … Read More

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Recent Posts

  • Google Analytics Measurement Protocol Implementation – Tips & Tricks September 30, 2019
  • Batching features in the Google Analytics APIs July 26, 2019
  • Calculate time between two string timestamps with Vanilla JS and RegEx January 24, 2019
  • 2018 – A full calendar year in Digital Analytics January 9, 2019
  • Data Normalization Made Easy With GTM October 10, 2018

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