I first shared this article on Capital.bg in Bulgarian, and am reposting it here on my blog in English. In an era where marketing budgets are scrutinized more than ever, the ability to extract meaningful insights from data has become … Read More
Beyond Automation: The Rise of AI Agents in Service Businesses
GA4, Server-Side Tracking, and the Future of Web Analytics
For years, marketers have relied on cookie-based tracking and client-side analytics to measure campaign performance. But with rising privacy regulations (GDPR, CCPA), browser restrictions (Safari ITP, Firefox ETP), and ad blockers, traditional tracking is more and more unreliable. The biggest … Read More
AI and Automation in Marketing: From Spreadsheets to Strategy
GA4 Measurement Protocol v2: Key Updates and Considerations
Google Analytics 4 (GA4) introduces the Measurement Protocol v2, a significant upgrade from its predecessor in Universal Analytics (UA). While the Measurement Protocol has long been a powerful tool for sending data from external environments like kiosks or CRM systems … Read More
AI in Marketing and Analytics: It’s Not Replacing Us, It’s Empowering Us
GA4 Data Redaction – Clean PII in a simple way
Navigating through GA4’s data collection process is pivotal in tapping into insightful user data while ensuring utmost privacy. This blog dips into the intricacies of GA4’s data collection, exploring methods to avoid unintentional collection of personal information and introducing simpler … Read More
Mastering GA4: The Essential Audit Guide
In the ever-evolving digital world, data drives decisions. With Google’s launch of Google Analytics 4 (GA4), businesses have access to more granular, event-based insights than ever before. However, with great power comes great responsibility. Ensuring that your GA4 setup is … Read More
GTM.js – What does the Google Tag Manager script actually do?
Google Tag Manager (GTM) is a powerful tool that allows website owners to easily add and manage marketing and analytics tags on their website without having to modify the website’s code directly. By using GTM, website owners can track events, … Read More