How AI is Reshaping Digital Marketing Analytics

I first shared this article on Capital.bg in Bulgarian, and am reposting it here on my blog in English. In an era where marketing budgets are scrutinized more than ever, the ability to extract meaningful insights from data has become … Read More

GA4, Server-Side Tracking, and the Future of Web Analytics

For years, marketers have relied on cookie-based tracking and client-side analytics to measure campaign performance. But with rising privacy regulations (GDPR, CCPA), browser restrictions (Safari ITP, Firefox ETP), and ad blockers, traditional tracking is more and more unreliable. The biggest … Read More

GA4 Measurement Protocol v2: Key Updates and Considerations

Google Analytics 4 (GA4) introduces the Measurement Protocol v2, a significant upgrade from its predecessor in Universal Analytics (UA). While the Measurement Protocol has long been a powerful tool for sending data from external environments like kiosks or CRM systems … Read More

GA4 Data Redaction – Clean PII in a simple way

Navigating through GA4’s data collection process is pivotal in tapping into insightful user data while ensuring utmost privacy. This blog dips into the intricacies of GA4’s data collection, exploring methods to avoid unintentional collection of personal information and introducing simpler … Read More

Mastering GA4: The Essential Audit Guide

In the ever-evolving digital world, data drives decisions. With Google’s launch of Google Analytics 4 (GA4), businesses have access to more granular, event-based insights than ever before. However, with great power comes great responsibility. Ensuring that your GA4 setup is … Read More