GA4 Measurement Protocol v2: Key Updates and Considerations

Google Analytics 4 (GA4) introduces the Measurement Protocol v2, a significant upgrade from its predecessor in Universal Analytics (UA). While the Measurement Protocol has long been a powerful tool for sending data from external environments like kiosks or CRM systems … Read More

GA4 Data Redaction – Clean PII in a simple way

Navigating through GA4’s data collection process is pivotal in tapping into insightful user data while ensuring utmost privacy. This blog dips into the intricacies of GA4’s data collection, exploring methods to avoid unintentional collection of personal information and introducing simpler … Read More

Mastering GA4: The Essential Audit Guide

In the ever-evolving digital world, data drives decisions. With Google’s launch of Google Analytics 4 (GA4), businesses have access to more granular, event-based insights than ever before. However, with great power comes great responsibility. Ensuring that your GA4 setup is … Read More

Batching features in the Google Analytics APIs

Sending HTTP requests in a batch – a small hidden feature of the Google Analytics APIs that does not get the attention it deserves. In this blog, I’ll walk you through the feature and showcase how to make your code … Read More

Data Normalization Made Easy With GTM

In data collection and analysis, there is a well-known saying: garbage in > garbage out. Read what a recent Google Tag Manager Update brings to the table to improve data quality through normalization. What is data normalization? Normalization is typically … Read More

Quality Assurance in Web Analytics

In web analytics, the quality of the collected data matters. In order to do good analysis, you first have to trust the data that you are analysing. The way to avoid data quality issues is to enforce the right processes … Read More

Beacon API – Parallel Tracking in Google Ads

The Beacon API has always been quite a handy technology when it comes to analytics and diagnostics, but browser support was always a major drawback (mainly due to Safari). I’ve talked about not-so-recent-now Safari update in this post which allowed … Read More