Batching features in the Google Analytics APIs

Sending HTTP requests in a batch – a small hidden feature of the Google Analytics APIs that does not get the attention it deserves. In this blog, I’ll walk you through the feature and showcase how to make your code … Read More

2018 – A full calendar year in Digital Analytics

Since graduating and getting straight into Digital Analytics mid-2017, I’ve been constantly growing and learning the various technical and business aspects of the field. 2018 was my first full calendar year at Merkle|Periscopix and as we do with everything, I … Read More

Data Normalization Made Easy With GTM

In data collection and analysis, there is a well-known saying: garbage in > garbage out. Read what a recent Google Tag Manager Update brings to the table to improve data quality through normalization. What is data normalization? Normalization is typically … Read More

Quality Assurance in Web Analytics

In web analytics, the quality of the collected data matters. In order to do good analysis, you first have to trust the data that you are analysing. The way to avoid data quality issues is to enforce the right processes … Read More

Beacon API – Parallel Tracking in Google Ads

The Beacon API has always been quite a handy technology when it comes to analytics and diagnostics, but browser support was always a major drawback (mainly due to Safari). I’ve talked about not-so-recent-now Safari update in this post which allowed … Read More

Custom HTML Tags Sequencing in Google Tag Manager

Tag sequencing is a feature available in Google Tag Manager for quite a while, being introduced for the first time back in 2015. In a nutshell, tag sequencing enables you to specify tags to fire immediately before or after a … Read More