I’ve been writing about scroll depth tracking an on a few occasions now on my personal blog, but I have also got an article up on the blog of the company I work for – Merkle|Periscopix. Below, you can see … Read More
*Update* Scroll Depth Tracking – Google Tag Manager native implementation
Since the introduction of the Scroll Depth Tracking – Google Tag Manager native solution which included the introduction of a new trigger that natively handles the scroll depth tracking, a few bugs have been spotted. The trigger has no working … Read More
Scroll Depth Tracking – Google Tag Manager native implementation
*Update* There are a few known bugs to consider before going further with this implementation. Take a look at this post. Page Depth Tracking is one of the essential things you should implement to gather a better insight of how … Read More
How to exclude internal traffic from Google Analytics. WordPress – Google Tag Manager setup
When analysing your website data, one important thing to consider is what data is relevant for you and what is not. Excluding the data generated by developers or website administrators makes a lot of sense, as what they usually do … Read More
How to manually add Google Tag Manager to a WordPress website
What is Google Tag Manager? Simply put, Google Tag Manager is a user-friendly solution that allows you to add and maintain HTML/JavaScript snippets that send data to third-parties, on your website or mobile app. Instead of adding multiple scripts on … Read More
Scroll Depth Tracking – Google Tag Manager Implementation with jQuery
If you have a blog, content site or single page site chances are you will be interested in understanding how far the users go through your pages. That additional insight of how users consume your content can be achieved by … Read More
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