When we started working with Nexo, it wasn’t that they lacked data – they had too much, and none of it was consistent. Different teams had built their own data pipelines over time: marketing scripts here, mobile SDKs there, backend … Read More
Beyond Automation: The Rise of AI Agents in Service Businesses
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GA4, Server-Side Tracking, and the Future of Web Analytics
For years, marketers have relied on cookie-based tracking and client-side analytics to measure campaign performance. But with rising privacy regulations (GDPR, CCPA), browser restrictions (Safari ITP, Firefox ETP), and ad blockers, traditional tracking is more and more unreliable. The biggest … Read More
AI and Automation in Marketing: From Spreadsheets to Strategy
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