At Kapital Events’ AI Masterclass – AI Adoption, I had the chance to dive into a topic that’s becoming increasingly relevant for marketers: AI-powered automation and its impact on productivity. One of the most common frustrations I hear from teams is how much time is wasted on manual reporting, data extraction, and repetitive tasks—tasks that could be automated with the right approach.

That’s exactly what I covered in my talk. Instead of spending hours pulling data from Google Ads, Facebook, and CRM systems, marketing specialists should be using AI-driven tools, Looker Studio, BigQuery, and custom GPTs to streamline workflows, extract insights faster, and focus on what actually drives performance.

In the presentation below, I break down how automation transforms a marketing specialist’s role—from being buried in spreadsheets to becoming a data-driven strategist. I also explore how AI enhances reporting, optimizes ad performance, and even generates creative assets with minimal effort. Watch the video to see how you can cut inefficiencies and elevate your marketing game with AI.

Checkout the recording below:

Slides available below: