Quality Assurance in Web Analytics

In web analytics, the quality of the collected data matters. In order to do good analysis, you first have to trust the data that you are analysing. The way to avoid data quality issues is to enforce the right processes … Read More

Beacon API – Parallel Tracking in Google Ads

The Beacon API has always been quite a handy technology when it comes to analytics and diagnostics, but browser support was always a major drawback (mainly due to Safari). I’ve talked about not-so-recent-now Safari update in this post which allowed … Read More